Marketing Myths was a campaign I designed in promotion of the 2019 Ryerson Marketing Conference. After an associate and I polled our instagram followers for sentiments on what comes to mind when they think of marketing, we saw that many of the answers we'd gotten were negative, and untrue connotations. So we decided to create a campaign that highlighted some of these misconceptions about marketing, featuring blog posts we wrote debunking the false statements. Each poster includes a QR code which when scanned, sends the viewer to the relevant blog post.
As the campaign's creative lead, I designed the visual identity of the posters and digital content, as well as editing graphic copy and designing the Marketing Myths blog (which has since been taken down for maintenance). I also contributed to writing and editing the blogposts alongside my teammate.
Designing this campaign was a positive and educational experience for me, allowing me to strengthen my graphic and web design skills. It resulted in a finished product I'm extremely proud of, with a relevant message: Effective marketing is about creating productive, positive conversations with consumers, and sharing an idea you're passionate about with the world.