#Marketing is a student-run event available to first-year Ted Rogers students. Hosted by the Ryerson Marketing Association, the goal of the event is to showcase the marketing major and its industry applications, to inform students thinking of choosing the marketing major in the coming year.
As the campaign's Creative Lead I developed the event's visual branding, and produced varying graphic content including print and digital advertisements, banners, and a slide deck. In terms of personal skill development, this was an opportunity to strengthen my proficiency in Adobe Illustrator, skills and my ability to develop cohesive branded content. I designed these visuals with the goal of being eye-catching and disruptive, while staying cohesive with the Ryerson Marketing Association's visual identity.