During my second year as a Creative Associate for the Ryerson Marketing Association, I produced a series of social media graphics promoting the Ryerson Marketing Conference for the #WhyRMC20 Campaign. As a creative lead I was tasked with creating a visual image for the campaign cohesive with the Conference's brand, curating stock images and photos from our conference archives, and using them to create a dynamic and effective graphic layout. Working with the campaign's marketing lead, I frequently gave input on the formation and content of the campaign.
